Launch SA is a fueling station for San Antonio idea creators, entrepreneurs, and small business owners who are seeking advice on their road to success. Launch SA opened its doors in downtown San Antonio in 2014 under its previous name, Cafe Commerce.
Heavy Heavy worked closely with major stakeholders to help shape the visual rebrand while alleviating commonplace audience friction associated with a name change. We identified Launch SA’s core value proposition as a trusted support mechanism for San Antonio residents and wrote critical marketing copy to reflect this position.